About
Thirteen years designing software and the brands around it.
A B2B suite I am the only designer on, an AI agent that finishes work while you are not looking, proptech, on-demand fuel, and a Coca-Cola campaign before any of it. I care most about the seam between how something looks and how it behaves. That's where trust gets built.
- years designing
- 13
- based in
- London, UK
- currently at
- Market Dojo
experience
The only designer at the company. I own design across the whole product suite, the system underneath it, and how design gets decided with product and engineering.
An AI agent that lives in your text messages and finishes real work on its own. I designed all of it. The hard part was never visual: what the agent did, what it is about to do on your behalf, and how you stop it.
Proptech for co-owned second homes across Europe, backed by a €2M pre-seed. Owned the product across the native iOS and Android app and the web platform, and set the design system as it scaled past pre-seed.
The UK's first on-demand fuel delivery service. Owned the native iOS and Android apps, card checkout, recurring billing and the business accounts, and the brand, through a $2.5M raise and the scale-up across London. Led two junior designers.
An event photo business I co-founded. It trades without my day-to-day involvement. 500+ events, 2M+ photos, and the brand work for Instagram, Spotify, Samsung and Red Bull F1 activations. Designed by me, delivered live with no second take.
Freelance. Art directed the Don't Believe Us campaign for Coca-Cola's Honest Tea, and extended the identity across 360 activations and social in 13 countries.
pick one to read it, or download it as a pdf.
clients
stack
Figma, Figma MCP, Figma Make, Claude Code, Cursor, v0, Storybook, Framer, ProtoPie, Rive, Jitter, Spline, Remotion, FigJam, Linear.