Thirteen years designing software and the brands around it.

The only designer at the company. I own design across the whole product suite, the system underneath it, and how design gets decided with product and engineering.

An AI agent that lives in your text messages and finishes real work on its own. I designed all of it. The hard part was never visual: what the agent did, what it is about to do on your behalf, and how you stop it.

Led design for the World Firefighters Games 2026, hosted by Saudi Aramco. Built the brand and identity system, bilingual in Arabic and English, and took it through Aramco's many-layered approvals.

Proptech for co-owned second homes across Europe, backed by a €2M pre-seed. Owned the product across the native iOS and Android app and the web platform, and set the design system as it scaled past pre-seed.

The UK's first on-demand fuel delivery service. Owned the native iOS and Android apps, card checkout, recurring billing and the business accounts, and the brand, through a $2.5M raise and the scale-up across London. Led two junior designers.

An event photo business I co-founded. It trades without my day-to-day involvement. 500+ events, 2M+ photos, and the brand work for Instagram, Spotify, Samsung and Red Bull F1 activations. Designed by me, delivered live with no second take.

Freelance. Art directed the Don't Believe Us campaign for Coca-Cola's Honest Tea, and extended the identity across 360 activations and social in 13 countries.