Market Dojo
A B2B redesign, owned end to end
The rest is behind a key.
This one is still running, and most of it is under NDA. The research, the full flows, and the screens I cannot publish sit in the vault.
fig. 01 - 04 · dragconfidential
I ran this one from the first audit to the last frame, and most of the work was making it readable.
I owned every stage: discovery, the audit of the live product, the flows, the wireframes and getting them signed off, the visual design, the design system underneath it, and the motion at the end. Nothing arrived half formed and nothing got handed on before it was finished.
Most of it was usability and readability rather than reinvention. I went through the live product screen by screen and logged 131 specific problems, then treated them as one question. Can someone tell what they are doing and what happens next without being told. That meant rewriting labels into plain language instead of internal jargon, stating consequences at the point the decision is made rather than in a footnote, and running a contrast audit that changed the palette rather than the other way round. Two greys that could not pass at any size were retired, and the green and the teal were darkened until text on them held up.
Then a system so it stays honest at scale. One type scale, depth carried by hairlines only, colour rationed so an accent always means something specific, and every number set in mono so it reads as data. Four screens came out of it, the last one animated.